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The price reduction formula

Can’t see the form to download the poster? Click here to get yours now…

By Michael Kies

My feeling is that there are a lot of agents reading this who have taken on listings in a price range that is too high and are receiving very little interest.

So I am going to share with you my price reduction formula so that you will know when it is time to reduce – without fail!

It will be staring you in the face and you will not be able to put it off.

There are two ways to approach the price reduction. We can either do it the easy way or the hard way. We can be proactive about price reductions from the beginning, setting them up in the listing presentation, and being strict with ourselves and working to a schedule.

Or we can avoid the price reduction. We can shirk their calls. We can make excuses. We can hide… basically. This often results in the loss of the listing and 10 other listings over a ten-year period.

Let’s break it down – if you put off your price reductions even after a certain time with no enquiry – what happens?

Michael Kies Price Reduction

Michael Kies Price Reduction

Don’t worry when I first started, this happened to me a few times but I vowed never to let it happen again and I started working on a plan for making the price reduction so much less painful.

The Price Reduction Formula

Has the property been on the market for 21 days or more?

Have you had any meaningful enquiries in the last week?

More importantly have you had any offers?


Enter your email address above to download the price reduction formula sheet for your wall…

Want more great training on price reductions?

The 21 Day Prosperity Planner is full of resources for making price reductions easier and doing them on time…
• Daily learning resources and affirmations
• Daily and weekly accountability for the tough stuff
• Daily goals and target
Click here for more info…


Thanks a lot for watching today. Please like and share if this video has helped you in anyway! Leave a comment below and let me know or send me an email to

Michael Kies
Michael Kies
Like my page for marketing tools for real estate agents, training videos, and motivation to get the most out of your career.


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